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As a blonde, I’m well aware of the benefits that come with using purple hair products. These violet-toned shampoos and conditioners promise to wash away any brassiness that appears between coloring sessions, but in my experience, not all of them are created equally. I’ve tried out quite a few to mixed results—some made no difference at all, others turned my strands ashy—but haven’t given up the search for the perfect purple partner for my hair.
When Olaplex recently added a purple shampoo and Featured Fitness Health
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