It’s a tale as old as time (or at least since department stores were first built): You wander the makeup aisles trying to find the perfect beauty presents for the makeup aficionado in your life. The more you look, the more overwhelmed you are by all the product choices—would they even like this or do they have it already?
There’s no need to panic and settle for grabbing them a gift card. Instead, bring a makeup-artist-approved plan with you on your shopping excursion, based on what products your giftee uses the most.
“When thought is put into items that your eyeliner or red lip-loving sister or mom might use, [the gift] becomes a memorable token in their makeup routine—especially if you are spot on,” makeup artist Isabel Y Rosado says.