As a modern love therapist, I’ve noticed that with the rise in access to potential suitors, we’ve started to believe that there is always someone better out there. A 2023 Pew Research Center report found that 30 percent of U.S. adults say they have used a dating site or app. While dating used to be a local sport (being set up by a friend, or meeting someone at a bar), there are now thousands of different competitive online dating platforms worldwide from which to choose. And with so many options out there comes relationship anxiety: when we have doubts or worries about our partner or the relationship itself.
I believe this anxiety reflects the nature of something called “choice overload,” a research-backed theory that in certain situations when people are presented with too many options, it can be harder to make or stick with a choice—and are less satisfied with that choice. Barry Schwartz, PhD, American psychologist and author of Featured Fitness Health
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