The first time I stepped foot in a Lush store, I was 16. The bright products and intoxicatingly sweet scent drew me in, and I came out the proud owner of face masks so fresh I had to store them in the refrigerator and neon bath bombs that I could not wait to drop in the tub. I tried each of the different mask formulas, saving my containers knowing that after five I could bring back my empties for a new one. My friends and I became engrossed with what we thought of as the coolest beauty brand, like, ever.
But little did we know, Lush’s greatness went far deeper than its irresistible products. Those bath bombs do more than turn your water into an intergalactic blend of vivid pigments and glitter—they elevate your bath routine into a ritual without using any plastic. And that empty-pot return policy wasn’t just a ploy to incentivize me to buy more—it was a way for Lush to create truly circular packaging, reusing the same plastics over and over.
Since its launch in 1995, Lush was never just a beauty company. As deliciously innovative as the